Do you share images for social media marketing? Are you using these images legally? In this article, we will teach you what you need to know about copyright protection and how to protect yourself.
Here are 5 legal ways to using images on your social media marketing strategy.
Understand the Basics to Copyright
Copyright is a fixed form to give the own protection. This means copyright covers a variety of niches such as performing arts, literary works, visual arts, digital content, motion pictures, and photographs.
Follow the Terms Listed On Social Media Platforms
Is it okay to repost an image? Is it okay to repin images on Pinterest? It is important to understand that all social media platforms have different rules and regulations to protect themselves. To learn what is acceptable, read their Terms of Services.
Choose the Right License for Stock Photos
If you plan to use stock images, you have the choice of choosing what license to use for the image itself. The more expensive the license is, the more you can do with the image.
Ask for Permission from Owner
If you are not sure whether you are allowed to use an image or not; go ahead and ask the owner. Most owners will be happy to give you permission as long as you provide them with credit. Did you know reposting on Instagram is actually a violation of terms? However, 99% of users are okay with it as long as it links back to their profiles.
Don’t Claim Fair Use
Fair Use was created to allow certain images and content as long as it is within the author’s rights. This is also applied to comment, criticism, or any parody. You must determine the use what the character and purpose are for and the effect on the value or market of the work.
How do you handle copyright issues? Have you tried these tips to ensure that your images are used legally? Comment below and let us know!