Five Ways Your Business Can Use Instagram Stories

Five Ways Your Business Can Use Instagram Stories

Instagram Stories is a new feature of the platform which is essentially live broadcasting of content from a user’s mobile device that is only available for 24 hours after posting, after which it disappears forever.

The feature only works on newer versions of the app (10.0 and higher). With Instagram being one of the largest social media platforms (more than 600 million active users), this new feature is set to take the world of social media marketing by storm.

You could quite easily think that Instagram Stories will be competing with Snapchat and Facebook Live, and although it has similar basic features, it is somewhat different, especially in that the Instagram platform is excellent for brands, making it very easy for users to find and follow them.

While streaming, you’ll be able to see any comments or likes coming in – a great way to measure engagement, as it’s not always easy to measure, considering the video disappears after 24 hours and there is no way to look back in order to analyse, but you will still be able to use some of the various Instagram analytics tools.

Instagram Stories also provides a means of engagement with your followers and potential customers, offering the ability to use a more comprehensive message than what a single photo can provide. They can also be personalised with special filters and drawings, for example.

We’ve got together with the incredible guys at Think Zap who provide digital marketing Glasgow website deign and put together five ways in which your business can use Stories to reach your audience on the platform with the key objective of creating fun, engaging and shareable content that provides value…

  1. Promote special offers

The very fact that Instagram Stories are uncommon at the moment, means that they have an element of popularity amongst users who are ready and waiting for fresh and unique content, delivered in a new and innovative way. Use this to your advantage and choose awesome offers to promote to your audience.

Be careful not to just choose any old low-value offer, but rather something truly valuable, otherwise you risk having your posts ignored. The great thing about the 24 hour nature of Stories, is that it creates a sense of urgency and you’re more likely to convert leads to actual purchases.

Remember to refer any viewers to a link in your bio which should lead them to a landing page to redeem the offer and make the purchase. It’s very important to include a strong call to action with each offer to drive more users to your site, so don’t forget this fundamental point!

  1. Go behind the scenes

Consider giving your followers a behind the scenes glimpse into your business. One example is to shine a spotlight onto your staff, showing your audience the people working behind the scenes in your business (as well as your appreciation of them). It provides a relaxed view into what your business is all about behind the products or services you’re offering which can go a long way in building relationships and improving engagement.

  1. Ensure brand consistency

When doing Stories, ensure that they enhance the image of your brand, think the content through beforehand, even though you’ll be live streaming, just to check that it is going to be something you really think your audience is going to want to see.

Consider your target audience too, or those Instagram users you would like to reach. Only users who are following you will be able to see your stories, however it is possible for potential users to find you by using the Stories on Explore function, allowing them to find new Stories based on those streams related to their feed – an excellent way to improve your reach to those users in your target audience.

  1. Strike a balance

The more Stories you stream, the more possible it is that you will find yourself at the top of your followers’ feeds. However, it’s vital to strike a balance between to many and too few posts. You don’t want to annoy your audience and risk being unfollowed!

  1. Ask your audience what they’d like to see

Roughly 70% of users are engaging on a regular basis with the brands on Instagram. This could be increased amongst your followers if you “cut to the chase” and actually ask your followers what they would like to see on your feed. Use their feedback to direct your content schedule and produce the Stories that your audience will love and be a lot more likely to engage with.

Instagram Stories offer just one more way of increasing your reach and presence within the network and making use of them will not only serve to deliver interesting and shareworthy content, it shows off your brand in a positive light, demonstrating that you’re on trend and dynamic!

How to use Facebook Groups for Your Business

You may have heard of something called Facebook groups but feel there’s no need to spend time and energy on such a concept because you already have a Facebook page for your business. But Facebook pages and Facebook groups are two entirely different animals that serve different functions.

Generally speaking business pages are for broad-based communication with fans, followers and other parties interested in who you are or what you’re selling. A business page can only be created by an official representative of the business (or celebrity or band etc) that the page represents.

Groups on the other hand can be created by anyone and allow for much tighter control over who can belong to the group and who can interact with the group page. This helps build a sense of community within the group and when this community is built around a product or service you produce or provide that community can be an invaluable asset in building brand loyalty.

Basically, with a Facebook group you’re creating a kind of fan club focused on celebrating your brand, spreading the word about your brand to others and actively recruiting new members.

So Why Use Facebook Groups?

While a Facebook business page can be a useful platform for keeping customers abreast of product developments and important events related to your brand (like Facebook Live Video events) overall engagement tends to be fairly limited. People learn when to tune into the Live Video event, get to leave a like on different posts and maybe drop a comment or two along the way.

With groups, engagement is typically much more robust and passionate. Group members are people who’ve shown more than a passing interest in your brand. They want to know what’s going on with the brand and want to share their opinions directly with others who are equally passionate. These people are the best friends your brand ever had and they should be given a platform all their own to connect. Here are several ways to use Facebook groups to enhance your marketing efforts.

  • Create a Group Specifically for Loyal Customers – Now that the airline industry has entered the age of cut-throat competition you don’t hear as much about frequent flyer miles as you used to. But they’re still out there and for a good reason. They work when it comes to creating brand loyalty. Use the frequent flyer club model for your own brand by creating a private Facebook group just for those who’ve purchased your product or service in the past. Give members of this group special access to discounts and perks others aren’t privy to. Publicize the existence of this group along with its many benefits on your website and Facebook business page as a way to entice people to make a purchase and join the group


  • Build a Community – When it comes to Facebook marketing – or marketing via any social media platform for that matter – it’s not about you. It’s about your fans, followers, group members and anyone else who engages with your brand. As such any Facebook group you start or sanction should focus on providing value for your devoted customers and followers and enable them to spread the word about your product or service in a way that helps you discreetly while feeding their desire for engaging, otherwise-hard-to find information on the brand.


  • Keep abreast of Current Events in the Industry – You may spend a lot of time with your ear to the tracks trying to stay ahead of developments in your industry, but events in the business world today move at breakneck speed and you’re bound to miss something. Each member of your Facebook group however is another set of eyes and ears who can alert you whether knowingly or unknowingly about developments or events you may have missed. Someone may simply drop a few words into a comment about something they heard without giving it much thought. That tidbit of information may however, prove invaluable to you and the health of your brand going forward. In essence having a large group of dedicated fans out there is like having your own little CIA constantly gathering intelligence on the market and by extension the competition.


  • Find out What Your Most Passionate Brand Advocates Want – Market research can be expensive but groups can help you mitigate market research costs. That’s because besides being able to reward customers and keep on top of industry rumblings Facebook groups dedicated to your product or service are also a free way to find out what your customers like and dislike and what they’d like to see in the future from your brand. If you like you can create surveys or questionnaires that you present to the group asking for their input. This lets them know their opinion is important and gives them a say in the development of the brand which strengthens brand loyalty.


  • The Ties That Bind – Maybe you have a far flung enterprise with sales people in the field and several offices or outlets in various places around the globe. Keeping everyone on the same page in such cases can be a daunting task. But starting a Facebook group through which they can all stay in touch and up to date can go a long way toward strengthening your company culture and providing a sense of common purpose.


There are a number of different ways to leverage Facebook to aid in your company’s success and the creation of groups is one of the best. While the results may not be as visibly spectacular as what you’ll see from Facebook retargeting they can be just as essential to your overall viability.

By creating and fostering a community of brand enthusiasts through the creation of Facebook groups you’ll be laying the foundation for long term success. The fans you cultivate today will pass on the word to others who will pass on the word to others and your business will wind up far less susceptible to market fluctuations or economic downturns than it would have been otherwise.


5 Steps on How to Create Content for Social Media Marketing

Want to connect with your target audience more effectively? Wondering how you can deliver content that is relevant to your target and niche? In this article, we will discuss how you can create an effective content plan for your business.

Here are 5 steps on how to create content for social media marketing.

Understand Your Target Audience

Whether you have years of experience in your business or simply just begun, it is important to define your target audience. While many say it is easy to define your target customer just through age, gender, etc. – a successful match is beyond that. The key is to give your clients an experience that they never knew they needed before.

Consider the Needs of Your Target

Consider the needs of your target audience. To better understand them, you must analyze their unique needs and lifestyle. You can build trust by answering their questions with valuable content in the form of content, infographics, and webinars.

Determine Your Social Media Marketing Plan

First, you must build a strong community with clients who have used your product or service in the past. You can use this forum to help you measure the number of members, live videos they engage with, daily posts, and questions they ask.

Then you must analyze measures of engagement and take a closer look at the members who frequently reach out through all means of communication on your marketing page.

Choose the Right Form of Social Engagement for Your Audience

Targeting every form of social media will not provide quality results. You will need to do your research and determine which platform is right for your target audience.

Research Niche Related Topics

Once you have narrowed down the make focus of the social network, plan your content accordingly. You will need to create specific content that is unique and relevant to your page. Your main goal is to create content that has the power to become a viral online sensation.

Do you have a social media content plan? What other tips can you offer for creating effective content? Comment below and share your thoughts with us!

5 Facebook Marketing Strategies to Help You Build Followers

Do you want to attract high-quality fans to your Facebook page or blog? Without quality fans, your efforts will slowly run dry and prevent you from increasing your rank. In this guide, we will help you discover how to build your followers and improve your progression.

Here are 5 Facebook marketing strategies to help you build followers.

Add a Personal Touch

The one thing that makes companies successful on Facebook is to step out of their brand and let the people behind the company represent the page. The main objective is to communicate with your fans just as you would with friends. You can step it up a notch by posting entertaining photos and posts.

Provide Content

Always provide content that is relevant to your niche. Your content must educate, entertain and empower your fans to keep them well engaged in your business. The best tip is to provide consistent content and mix it up with your brand advertising. Make sure to post your content in a variety of options such as through video, images, posts, and more.

Open Engagement

Imagine speaking to a friend who only wants to talk about themselves, and when it comes back to your turn they hang up. That’s essentially what you are doing when you post an update and ignore your fan responses. What makes companies a success on Facebook is to get involved in the conversations.

Build Call to Action Opportunities

Facebook provides the best opportunity for brands to create strong relationships with their customers and prospects. It is also a great way to move your fans to customers. To do this, start by posting insightful content and follow with a call to action with a “check this out” or “watch this.”

Focus on Branding

With multiple opportunities to marketing your page, you can make your Facebook page an extension from your own website. You can make your page interesting and create custom tabs to showcase your services, products, and programs.

Do you have any tips on Facebook marketing that you would like to share? Comment below and let us know!

5 Legal Ways to Using Images on Your Social Media Marketing Strategy

Do you share images for social media marketing? Are you using these images legally? In this article, we will teach you what you need to know about copyright protection and how to protect yourself.

Here are 5 legal ways to using images on your social media marketing strategy.

Understand the Basics to Copyright

Copyright is a fixed form to give the own protection. This means copyright covers a variety of niches such as performing arts, literary works, visual arts, digital content, motion pictures, and photographs.

Follow the Terms Listed On Social Media Platforms

Is it okay to repost an image? Is it okay to repin images on Pinterest? It is important to understand that all social media platforms have different rules and regulations to protect themselves. To learn what is acceptable, read their Terms of Services.

Choose the Right License for Stock Photos

If you plan to use stock images, you have the choice of choosing what license to use for the image itself. The more expensive the license is, the more you can do with the image.

Ask for Permission from Owner

If you are not sure whether you are allowed to use an image or not; go ahead and ask the owner. Most owners will be happy to give you permission as long as you provide them with credit. Did you know reposting on Instagram is actually a violation of terms? However, 99% of users are okay with it as long as it links back to their profiles.

Don’t Claim Fair Use

Fair Use was created to allow certain images and content as long as it is within the author’s rights. This is also applied to comment, criticism, or any parody. You must determine the use what the character and purpose are for and the effect on the value or market of the work.

How do you handle copyright issues? Have you tried these tips to ensure that your images are used legally? Comment below and let us know!