5 Facebook Marketing Strategies to Help You Build Followers

Do you want to attract high-quality fans to your Facebook page or blog? Without quality fans, your efforts will slowly run dry and prevent you from increasing your rank. In this guide, we will help you discover how to build your followers and improve your progression.

Here are 5 Facebook marketing strategies that have helped willshapools.com a local pool company from Fort Worth in Dallas build their followers. 

Add a Personal Touch

The one thing that makes companies successful on Facebook is to step out of their brand and let the people behind the company represent the page. The main objective is to communicate with your fans just as you would with friends. You can step it up a notch by posting entertaining photos and posts.

Provide Content

Always provide content that is relevant to your niche. Your content must educate, entertain and empower your fans to keep them well engaged in your business. The best tip is to provide consistent content and mix it up with your brand advertising. Make sure to post your content in a variety of options such as through video, images, posts, and more.

Open Engagement

Imagine speaking to a friend who only wants to talk about themselves, and when it comes back to your turn they hang up. That’s essentially what you are doing when you post an update and ignore your fan responses. What makes companies a success on Facebook is to get involved in the conversations.

Build Call to Action Opportunities

Facebook provides the best opportunity for brands to create strong relationships with their customers and prospects. It is also a great way to move your fans to customers. To do this, start by posting insightful content and follow with a call to action with a “check this out” or “watch this.”

Focus on Branding

With multiple opportunities to marketing your page, you can make your Facebook page an extension from your own website. You can make your page interesting and create custom tabs to showcase your services, products, and programs.

Do you have any tips on Facebook marketing that you would like to share? Comment below and let us know!

Why social media should be part of your business growth strategy

Imagine that instead of a website your business had a shop, full of great information, interactive displays, competitions and areas people could talk to your staff and.

Now imagine that shop is in a beautiful, easily accessed shopping centre frequented by your target audience – it would be worth a sticking that in your marketing plan wouldn’t you say?!

In reality, that’s social media. The average person spends a staggering 1 hour and 40 minutes in that shopping centre each day and any the ‘friend’ interaction is really just a smart way of Facebook, LinkedIn and other platforms keeping a person’s attention long enough to show them more advertisements or encourage more business interaction.

Social media’s got the potential to significantly impact your brand’s growth – this is how the most successful companies are taking full advantage of the various platforms:

Work out which platform is for you

Before you get moving on exactly how you plan to take full advantage of what social media platforms have to offer you should consider which are the services best suited to you and your brand.

For example, business to business services are probably far more suited to a platform like LinkedIn than Instagram or Snapchat – based on their user demographics and content.

There are a staggering number of social media platforms in existence – and even some of the lesser known channels have big followings with particular audiences, especially when you’re looking to target foreign markets. This list runs you through 105 of the most popular – choosing where to spend your time and energy is up to you…

Expose your brand

There are many companies who never truly get to express their brand through their website – but social gives you the perfect place to do exactly this a great example of this is Atlas Ceramics.

Social media is often a lot more interactive that your site. You can use it to share pieces of content you like, speak to your customers publicly, update the world on what’s happening right now in your business – all the things that are less practical to put on your site’s homepage.

Brand is much more than just your colour scheme and logo – it’s the way your business is, the way it interacts. Social is the best place to show it to the world and reap the rewards.

Finding your customers is easy

Sure, there are some great ways to drill your targeting down when you use other online advertising platforms – but the nature of social media gives you a chance to get laser focused on your audience.

Where most advertising platforms can give you an indication of their core demographic, that’s much trickier for a service like Facebook. With 2 billion users that’s little more they can tell you about their typical user other than the fact that they’re human!

So, they let you get deep into their user data when it comes to targeting. You want someone who’s shown an interest in self-development, yoga and healthy eating? No problem. You only want your advertisements shown to males, within 23kms of your business who have an interest in one particular TV show? No problem.

Social media is exceptional at giving you opportunities to test your approach with a massive range of potential audiences.

Great feedback tool

While you’re testing your product, approach, brand, content or anything else that’s going to be driving your growth social media virtually guarantees one thing – feedback.

Now, that feedback might not be quite what you’re expecting, but it’s data none-the-less.

Virtually every platform will let you dig into the engagement each post or advertisements receives. Strong engagement? You could be on to a winner – lots of exposure but lacking in clicks, shares and comments? You’ll probably need to tweak your approach with that audience or choose another.

And if it’s more direct customer voice feedback you’re looking for too – platforms like Facebook and Twitter are a great number of people’s go-to choice for telling the world about their experience. A word of warning though – when you open channels of customer interaction you can’t just shut them and pretend they don’t exist! If you’re a growing brand, you can expect to dedicate some significant time to talking with customers on social media…

Experiment with new markets

The beauty of having such incredible audience targeting tools is that you can quickly and simply gauge how a product or advertising approach will perform with different people.

And if split testing is your thing – you’re in for a treat.

Running the same advertisement with one male and one female audience is a piece of cake. Perhaps different age groups? Perhaps targeting different devices would work? Or maybe you want to run with the same audience but you’d like to test some different product images on a handful of different adverts? No problem – and you’ll be rewarded with a huge bundle of information that can inform your next run of adverts or posts too…

Drive traffic at your site

If you’ve got an exceptional website and you’re keen to drive traffic there then social media is an ideal tool.

Now, it’s not going to be quite as simple as posting a link and hoping for the best – but it’s not a great deal more complicated. Give your audience reasons to visit and watch them come in serious numbers. Blog content, special offers, product launches, competitions – they’re all great incentives for people to add to your monthly unique visitors count.

Offers a platform for content

While we’re talking about reasons to visit – you should recognise that social media gives you one of the very best outlets for value driven content.

We’re not talking about thinly veiled sales pitches here either, we’re talking about legitimately valuable content that’s likely to get clicked and read by people with a wide range of interests and requirements.

In fact, some of the best brands on Facebook have no product to sell – instead, they operate as affiliate platforms for other people’s products – with numerous motivational pages, recipe and cookery page and general interest channels doing exactly this – with exceptional word, image and video based content.

Content is likely to be quite a slow burn method of growth on social media – but many see content probably the most solid foundation for an online marketing strategy you’ll find.

10 Tips For Better Outreach Responses

Outreach is incredibly important – it can give you that start you need the most.  It can give you crucial insight into what your target audience responds to best and can help you to gain popularity.  However, although it is very important, it is also very difficult to get right.  You may have found in the past, for instance, that out of 100 emails sent out, you only get around a quarter of that number replying and responding favourably. 

If you have experienced the woes of seemingly doing everything right only to have all outreach efforts turn to dust, then the following post is for you. 

We recently had a chat with the team at SERPchampion who have included their 10 top tips to help you achieve better outreach responses.

Use Your Social Media Accounts To Ensure Your Email Isn’t Lost

Can you imagine how many emails the average blogger receives in a single day?  How can you make your email stand out more than the various others they receive?  One great way to do this is by telling them that you have sent them an email.  Send the blogger you sent an email to a short tweet to tell them you have done this, as this will bring it to the forefront of their mind and attention and they will know to look out for it, in case it ends up in their spam folder.

Add Personal Touches To Your Outreach Emails

Start with a greeting – that may be common sense, but we are sure you are just as familiar as we are with emails that don’t include a simple Hello or Hi at the beginning.  Don’t just ask if they accept guest posts.  Address and treat them like a human being, because that is what they are.  It is also wise to mention something specific to their site or blog.  This helps to show that you have taken the time to look at their site and that this email is not just a generic template sent to thousands of blogs.  This tip goes hand in hand with…

Read The Blogs You Send Outreach Emails To

This not makes basic common sense but is a something you should do out of common courtesy for the blogger or website owner.  If the shoe was on the other foot and you were the blogger and received a guest post request by someone who didn’t have any interest in your site and didn’t seem to know anything about you – would you give them the chance to guest post?

Before emailing them, take a look at their latest posts, read them and mention the ones that interest you particularly or that you enjoyed the most in the email. 

Keep It Short And Sweet

Although there are some statistics that show longer emails have better close rates, shorter emails have been proven to produce better response rates.  Therefore, if applicable, send out short and concise emails initially.  Remember, you can always send out more comprehensive emails when you actually get responses.  This goes hand in hand with…

Be To The Point

It is crucial that you tell the blogger exactly why you are emailing them, without adding fluff.  Bloggers don’t have enough time for you to tip toe around things.  As most outreach campaigns have deadlines, emails full of fluff and filler will only lengthen the process unnecessarily.

Tell Them Where You Found Them

This can be helpful for securing a response as it shows the person you are contacting that you are actively interested in their blog or site.  For instance, if you came across their blog through someone you both follow on Twitter, you could mention that and what you liked about their blog. 

Always Include Completely Original Content

No half-decent blogger or site owner will accept content that is spun or taken from somewhere else.  You need to ensure that your articles and emails are original, and even if you think it might be a nice corner cutting idea to cheat – don’t as they will be able to check.

Give Examples Of Places You’ve Posted Before

Use your outreach email campaigns to get across the value of your posts.  If you have posted for other blogs in the same genre as the blog or site owner tell them about it and give them links.  Obviously, it is best to choose the best performing guest posts you have written in the past.  Don’t worry if you have not posted many successful posts, the quality is more important than the quantity.

Give Them A Selection To Choose From

As it is their blog, they have the right to decide what appears on it and what doesn’t.  When you are offered the chance to post on a site, give them a choice of various titles.  There is a higher chance that they will see something they like from a range of choices, than if you just give them one concept or idea.

Spell Check And Grammar Check Your Email

This last tip should be seen as common sense, but ultimately it is something a lot of people fail to do when sending outreach emails.  An email full of bad spelling and grammatical errors will leave the recipient with the impression that you are not a very good writer – or a careless one at the very least.   Make friends with apps and software like Grammarly, and although the suggestions are not always completely accurate- it does give you helpful pointers that can ensure your email looks as professional and well-written as your articles and guest posts.

In order for them to be successful, a lot of time and effort needs to be put into outreach campaigns which is why many businesses look to outsource this work to specialist teams such as serpchampion.com/guest-posting-services. However, by using the suggestions above you are bound to notice a considerable difference in the response rate to your outreach emails. .  If you have suffered poor responses from them in the past, we know exactly how you feel and fully sympathise with you.  It can be incredibly frustrating and even disheartening. 

Five Ways Your Business Can Use Instagram Stories

Five Ways Your Business Can Use Instagram Stories

Instagram Stories is a new feature of the platform which is essentially live broadcasting of content from a user’s mobile device that is only available for 24 hours after posting, after which it disappears forever.

The feature only works on newer versions of the app (10.0 and higher). With Instagram being one of the largest social media platforms (more than 600 million active users), this new feature is set to take the world of social media marketing by storm.

You could quite easily think that Instagram Stories will be competing with Snapchat and Facebook Live, and although it has similar basic features, it is somewhat different, especially in that the Instagram platform is excellent for brands, making it very easy for users to find and follow them.

While streaming, you’ll be able to see any comments or likes coming in – a great way to measure engagement, as it’s not always easy to measure, considering the video disappears after 24 hours and there is no way to look back in order to analyse, but you will still be able to use some of the various Instagram analytics tools.

Instagram Stories also provides a means of engagement with your followers and potential customers, offering the ability to use a more comprehensive message than what a single photo can provide. They can also be personalised with special filters and drawings, for example.

We’ve got together with the incredible guys at Think Zap who provide digital marketing Glasgow website deign and put together five ways in which your business can use Stories to reach your audience on the platform with the key objective of creating fun, engaging and shareable content that provides value…

  1. Promote special offers

The very fact that Instagram Stories are uncommon at the moment, means that they have an element of popularity amongst users who are ready and waiting for fresh and unique content, delivered in a new and innovative way. Use this to your advantage and choose awesome offers to promote to your audience.

Be careful not to just choose any old low-value offer, but rather something truly valuable, otherwise you risk having your posts ignored. The great thing about the 24 hour nature of Stories, is that it creates a sense of urgency and you’re more likely to convert leads to actual purchases.

Remember to refer any viewers to a link in your bio which should lead them to a landing page to redeem the offer and make the purchase. It’s very important to include a strong call to action with each offer to drive more users to your site, so don’t forget this fundamental point!

  1. Go behind the scenes

Consider giving your followers a behind the scenes glimpse into your business. One example is to shine a spotlight onto your staff, showing your audience the people working behind the scenes in your business (as well as your appreciation of them). It provides a relaxed view into what your business is all about behind the products or services you’re offering which can go a long way in building relationships and improving engagement.

  1. Ensure brand consistency

When doing Stories, ensure that they enhance the image of your brand, think the content through beforehand, even though you’ll be live streaming, just to check that it is going to be something you really think your audience is going to want to see.

Consider your target audience too, or those Instagram users you would like to reach. Only users who are following you will be able to see your stories, however it is possible for potential users to find you by using the Stories on Explore function, allowing them to find new Stories based on those streams related to their feed – an excellent way to improve your reach to those users in your target audience.

  1. Strike a balance

The more Stories you stream, the more possible it is that you will find yourself at the top of your followers’ feeds. However, it’s vital to strike a balance between to many and too few posts. You don’t want to annoy your audience and risk being unfollowed!

  1. Ask your audience what they’d like to see

Roughly 70% of users are engaging on a regular basis with the brands on Instagram. This could be increased amongst your followers if you “cut to the chase” and actually ask your followers what they would like to see on your feed. Use their feedback to direct your content schedule and produce the Stories that your audience will love and be a lot more likely to engage with.

Instagram Stories offer just one more way of increasing your reach and presence within the network and making use of them will not only serve to deliver interesting and shareworthy content, it shows off your brand in a positive light, demonstrating that you’re on trend and dynamic!