Facebook has recently launched a new platform called Facebook Exchange or FBX. FBX is a new way of purchasing Facebook ads through real-time bidding. FBX enhances Facebook to serve more relevant ads through cookie-based data that advertisers own, targeting through Demand Side Platform(DSP) to reach their audience. Advertisers and agencies now gain efficiencies by aligning with their existing buying methods through the real-time bidding industry-standard mechanism. So how does FBX actually work? FBX allows approved third party platforms to place retargeting ads on Facebook after a user visits an external websites. When a user visits a site that has hired one of Facebook’s partner platforms (DSPs), a cookie will be stored on that user’s browser when that user reaches the point where it shows purchase intent. If a user does not complete any transaction, the DSP will be able to bid on retargeting ads that appear in the right-hand column of Facebook when the user returns back to the social network. The DSP with the highest bids get their highly-targeted ads shown to the user. But some users just don’t like being targeted. So, if a user don’t like the ad and closes it out, they will be shown a link to the DSP where they can opt out of future FBX ads. Here are some of the Demand Side Platforms (DSPs) that offer software or managed services for Facebook Exchange:
Facebook Timeline is the latest addition and one of the most awaited features in the history of Facebook. It is still in beta and available to developers, but will soon be rolled out to all users.
Facebook Timeline is a new way to show your profile and as the name suggest it changes your profile in a time driven series. Basically, it is a story of your life that is visible to both you and your friends. It changes the default profile from a list of your most recent updates to a complete summary of your entire life since birth. The default Facebook profile page newsfeeds have evolved to be a stream of your entire life. Perhaps the most interesting aspect of Facebook Timeline is that it can tell a detailed story of your life on a single page. Imagine the possibilities and history if facebook is still around in 20 years!
There are two main parts of Facebook Timeline replacing the old default Facebook profile page that present updates in a chronological order. The upper portion of the Facebook Timeline is called the cover and contains your personal information along with your friends, photos, pages you have liked, statuses, and recent activities. Below the Cover is the Heart of the Timeline. It is divided into two main columns and it has a line in the middle representing the passage of time. By using Facebook Timeline on your profile page, your friends can now choose a specific year and month and quickly access all your activities and content for that specific time. As you scroll through the page, you are presented with updates that are relevant and important. The more wide you make the timeline, the finer the filtration gets so that only the most important stories of your life will be displayed. You can even add more information about yourself to make your timeline more informative, meaning the new timeline can be as detailed or as vague as you like
Facebook have recently added a new easter egg in Facebook Chat with a brand new penguin emoticon:
You can use this emoticon with the following combination: <(“)
We’re unsure of the reason for penguin love at Facebook, but they also had an unbranded free penguin gift back in July.
For more, check out our full guide of Facebook Chat features.
Screenshots posted in a note on the Facebook Design Page today may have revealed a little more than just the differences between rounded and square corners.
FBHive have noticed two mysterious new features on Facebook Product Designer Alexandre Roche’s profile. The first is a News Feed filter with a lab beaker icon labelled “Outside World”. The second is a plus (+) icon and number next to the Comment and Like numbers for a video in the Highlights section.
Screenshot and our thoughts after the jump.