Since the beginning, Facebook has always had a desire for “real connections”, encouraging users to create a profile using their real name, and connect with people they already know.
The introduction of Facebook Pages in November 2007 added a whole new level to this “real connections” model and has become a great way for businesses, bands and celebrities to connect and interact with their fans. Unfortunately, it has also become a cesspool for spam, ridiculous Pages and unrelated advertising.
In May it was reported the creator of the “Kisses” Page auctioned off and sold the Page (and it’s one million+ fans) for an undisclosed sum. The winning bidder, OraBrush, has now turned it into an advertisement for stopping bad breath, the emphasis on kissing now just a memory.
The minor offenders simply encourage their fans to join their other Facebook Pages, but the worse offenders have completely changed their Pages from everything to do with the original topic, with only the name remaining.
We don’t expect Facebook to police every page created, but some of these Pages have fan bases in the millions. Facebook needs to spend some time cleaning out these Pages that are now exploiting the fan bases they’ve built up with unrelated advertising.
To be clear, the purpose of Pages is for advertisers to connect with Facebook users, but these Pages build up fan bases under misleading pretenses of “fun” topics before converting their content and spamming their users.
Although just a small sample of the problem, these Pages have over 3.3 millions fans between them.
In our next article we will be explaining how we at FBHive think Facebook could drastically (and easily) overhaul the system for all, but while you wait, tell us: what you think Facebook should do with Pages like those above, and what could be done to improve the system for the future?
1) Sync Facebook Events with your calendar program
However, it’s a bit of a pain to have to continually do this for every event. Fortunately, Facebook provides an iCalendar URL for all your upcoming events that updates automatically.
Simply click the “Export Events” link on the top of the Events page, and copy the URL that follows into your favourite iCalendar supporting program.
2) View who joined Facebook because of you
It’s not only possible to view whom you’ve sent Facebook invitations to, but also who joined because of you. So if you invited your friends Steve Jones and Isaac Dabah, simply head on over to the Invite History page of Facebook.
Since our last post on the upcoming Facebook for iPhone 3.0, the sole developer of the app, Joe Hewitt (pictured right), has been working hard and tweeting regularly regarding the app’s current and future status.
Those who own an iPhone 3GS will be pleased to learn that Joe has now decided that since it was so easy to code, video uploading will be available in version 3.0, with an upload progress bar included. However, at this stage it will not be possible to watch Facebook videos on any iPhone as they are encoded with a bitrate that is too high for the iPhone OS to play.
Full support for Notes will now be included, which means you will be able to write, edit, save and delete notes and drafts.
In response to a question about opening external links within the Facebook app, Joe has revealed that the new version will include a built-in browser, which will (presumably) present a more streamlined experience that doesn’t require app-switching to Safari to display web content.