When it comes to attracting people to your website and engaging with your business online SEO ruled supreme. It wasn’t the only thing you had to think about but it was one of the main factors involved when it came to creating your site and building future content.
However, that changed when social media really started to boom in popularity, despite what many people think social media didn’t arrive with Facebook or the now often forgotten My Space. Social media actually began in the late 90’s and some could even argue that YouTube was the first social media site after its launch in 2005.
But it can’t be denied that it’s the social media sites you see today like Facebook, Twitter, and Instagram to name just a few that have impacted SEO the most. Now SEO is still very important but the rise of social media has changed the way you use it.
There’s fierce debate over whether SEO has been replaced by social media and while there are convincing arguments for both sides I think it’s unlikely that SEO will be going away anytime soon. Social media (as we know it now) is still relatively new and SEO as a long history when it comes to creating content. We recently had a chat with RFK Solutions who are one of the best SEO companies in Scotland. here is what they had to say….
Will Social Media Links Improve My Rankings?
This is a question that is often asked, at the moment, social media sites don’t have a direct effect on search engine rankings , although that could all change in the future. Despite this social media is still a great way to get your content seen by people and it can improve the visibility of your website in many ways which could result in the content you share generating links.
Rather than picking one or the other businesses today should utilise both social media and SEO because they complement each other in many ways. Social media has raised a few challenges for SEO but it’s also given SEO a variety of new opportunities, when they’re used together correctly they can benefit your business in a number of ways.
How SEO and Social Media Can Complement Each Other
So how does social media help SEO? It’s not in the way many people think because as I mentioned earlier social media followers, likes or hits don’t affect your search rankings. But it can do a lot to improve your businesses presence and can also help drive traffic to your site, with this in mind let’s take a look at some of the main ways social media and SEO can help each other.
Building Your Brand
Building your brand is very easy with social media, it can take time but all the tools are there for you to showcase your products and services in new and exciting ways that will appeal to your target audience.
Now while this might get you a lot of interest from customers you might be thinking it won’t help with my SEO ranking, will it? While it might not boost your SEO ranking in the traditional sense the people who see your brand on social media will likely turn to Google or other search engines in the future to get to your site.
Links are a valuable part of SEO and social media is a great way to spread links and they can easily turn into hits on your website. There’s also strong potential for backlinks and if you build high-quality content it can easily get thousands of hits on social media websites. Every click on a link will, therefore, be a new visitor to your website, which will be sure to boost your SEO ranking.
Increased User Engagement
Social media is a powerful tool when it comes to user engagement, reviews, and testimonials from past customers can be shared through social media and they can even be turned into new content as part of your SEO strategy. And once potential customers see that you engage with customers frequently they are more likely to want to use your services. By doing this you also increase awareness of your brand and can grow your audience all at the same time.
And that’s just some of the main ways social media can benefit SEO, it gives you a variety of tools that will help you increase your audience and increase your ranking. It might not affect your ranking in the traditional sense but it will still have a big impact on it.
Social media also gives you a way to try out new types of content to see which attracts your customer’s attention the most. Building a successful SEO strategy without social media is still possible, even in this increasingly digital landscape, but it’s much harder and not recommended.
Social media has changed the way you can use SEO and gives you a much richer assortment of tools to use. A keen understanding of the differences between each social media platform and the fundamentals of SEO are required in order to get the best results for your efforts.
But with some time and practice, you can use SEO and social media to build a powerful and high-ranking online presence.