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What is FBX from Facebook?

Written by Paul on . Posted in New Features, News

Facebook ExchangeFacebook has recently launched a new platform called Facebook Exchange or FBX. FBX is a new way of purchasing Facebook ads through real-time bidding. FBX enhances Facebook to serve more relevant ads through cookie-based data that advertisers own, targeting through Demand Side Platform(DSP) to reach their audience. Advertisers and agencies now gain efficiencies by aligning with their existing buying methods through the real-time bidding industry-standard mechanism. So how does FBX actually work? FBX allows approved third party platforms to place retargeting ads on Facebook after a user visits an external websites. When a user visits a site that has hired one of Facebook’s partner platforms (DSPs), a cookie will be stored on that user’s browser when that user reaches the point where it shows purchase intent. If a user does not complete any transaction, the DSP will be able to bid on retargeting ads that appear in the right-hand column of Facebook when the user returns back to the social network. The DSP with the highest bids get their highly-targeted ads shown to the user. But some users just don’t like being targeted. So, if a user don’t like the ad and closes it out, they will be shown a link to the DSP where they can opt out of future FBX ads. Here are some of the Demand Side Platforms (DSPs) that offer software or managed services for Facebook Exchange:

  • AdParlor
  • AdRoll
  • Criteo
  • DataXu
  • Kenshoo
  • MediaMath
  • Nanigans
  • Optimal
  • PerfectAudience
  • RadiumOne
  • RocketFuel
  • TellApart
  • TheTradeDesk
  • Triggit
  • Turn
  • Xaxis
  • X+1

Facebook Exchange simply means that users could see more ads for things they are actually interested in or want to buy, rather than just seeing the ads as annoying distractions.

Comments (3)

  • Rahul


    Gosh I hope this change for the better, it’s yet interesting to see when and if Facebook will strike an agreement with Apple in terms of plugging iTunes in FBX….


  • Terry Crosby


    Is FBX different that Facebook’s power editor?


  • shakura


    What you posted was actually very logical.

    But, what about this? what iff you added a little content?

    I ain’t saying your content isn’t solid., however suppose you added
    a headlne that makmes people desire more? I mean What is FBX from Facebook?
    ? FBHive is kinda boring. You should look at Yahoo’s front
    page and see how they cteate article titles to get people to click.
    You might addd a video or a pic oor two to grab readers excited about what you’ve got tto say.
    In mmy opinion, it could make your blog a liftle livelier.


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